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Estet Stone
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Estet Stone — іnteractive сatalog for Premium Stone Products

Our team built a minimalist website focused on presenting stone masterpieces and inspiring total brand confidence

2025
Ukraine
Landing Pages
Construction

The platform successfully showcasing premium materials

View Website

In the First 60 Days After Launch

2.5x

Increase in quote requests for custom stone projects.‍

<1.4s

Average page load time despite an extensive and detailed product catalog.

64%

Engagement rate driven by the interactive materials catalog.


+40%

Growth in B2B inquiries from architects and interior designers.

+54%
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Before the website launch

Prior to our collaboration, Estet Stone struggled with a digital presence that didn't reflect the high quality of their craftsmanship. The old platform failed to capture the true beauty of their materials, making it difficult to establish credibility with premium clients.

The main objective was to design a refined, elegant website that put their products front and center. They needed a digital space that not only beautifully showcased their stone masterpieces but also forged a highly positive and trustworthy brand image.

"We needed a beautiful digital space to present our products and build a brand our clients can completely trust."

Ціль проекту

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Description

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Description

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Description

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Description

Showcase Stone Masterpieces

To elegantly present custom natural and artificial stone products through a clean, minimalist digital environment.

Build Brand Trust

To establish a highly positive, credible brand image that inspires absolute trust among high-end clients.

Create an Interactive Catalog

To develop a seamless, fast-loading digital showroom that organizes an extensive and detailed product inventory.

Engage B2B Professionals

To connect Estet Stone’s craftsmanship directly with architects, interior designers, and premium retail clients.

Drive Business Inquiries

To streamline the user journey and encourage direct custom quote requests for bespoke stone projects.

Elevate Digital Aesthetic

To accurately reflect the luxury and tactile feel of physical stone materials through an immersive Webflow experience.

Scope of work

4–6 тижнів

Project analysis

3 days

Website structure planning

4 days

UX wireframing

5 days

Visual concept development

4 days

UI design of website pages

2 weeks

Responsive design adaptations

5 days

Webflow development

2 weeks

Launch and basic SEO setup

3 days

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Color Palette

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#92765D

#F7F5F2

#26221D

#FFFFFF

Tools & Technologies

Figma

Webflow

JS

Final Result

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Result

The launch of the new Estet Stone platform marked a complete transformation of their digital presence. By combining a minimalist aesthetic with robust Webflow architecture, we delivered an immersive digital showroom that not only highlights the exquisite details of their craftsmanship but also actively drives B2B engagement and builds absolute brand trust.

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Premium Brand Identity

Delivered a sleek, minimalist, and trust-building visual design that perfectly aligns with Estet Stone's luxury craftsmanship and high-end market positioning.

 

High-Speed Performance

Optimized the website architecture for lightning-fast loading speeds, ensuring smooth and instant access to the extensive, high-resolution stone catalog. ‍

Seamless B2B User Journey

Structured the portfolio and materials catalog to make it effortless for architects, interior designers, and retail clients to explore, compare, and request custom quotes. ‍

Flawless Responsiveness

Engineered a fully adaptive layout that provides an immersive and comfortable browsing experience, retaining its elegance across all devices from large desktop monitors to mobile phones. ‍

Client Review

Oleksii

Owner of Estet Stone

"Hi!

We've reviewed the website, everything is good, it looks great)

The logo is absolute fire 🔥

I really liked the part with the founding year"

The team that worked on the project

Dmitry

Head of Designer

Andriy

Webflow developer

Tatyana

PM

Dmytro

Founder

Book a call with the founders

Answers to questions

What should I prepare before starting a project with Sitematika?

To get started, you only need a clear understanding of why you need a website and who your target audience is—we'll cover everything else during the discovery briefing.

Throughout the project, we'll need your responses to the brief and your time to review and approve each stage, which typically takes 1–2 hours per week. During the design phase, we'll also need your logo, brand identity, and photos. If you don't have a brand identity yet, we can develop one for you as an additional service.

What if I don't have a technical specification (project brief)?

That's completely normal most of our clients come to us with an idea rather than a fully prepared specification. Creating the technical specification is part of our process.

After the discovery briefing, we analyze your business and competitors, prepare the website structure, and define the required functionality. Once you approve the document, it becomes the foundation for the project budget and timeline.

Can I pay for the project in installments?

Yes. We offer three payment options:

  • Full upfront payment
  • 50/50 payment (50% before the project starts and 50% before the website is delivered)
  • Milestone-based payments, where content, design, and development are paid for separately.

The payment schedule is specified in the contract. Work on each project phase begins after payment for that phase has been received.

Can I see examples of Sitematika's work?

Yes. You can explore our portfolio on the Cases page, where each project includes an overview of the client's challenge, our solution, and the results achieved.

How much does website development cost, and what affects the price?

A landing page typically starts at $1,190, while a corporate website starts at $1,590. The final cost depends on your business goals, the required functionality, and the overall scope of work.

After the discovery briefing, we prepare a detailed estimate and fix the project budget in the contract. The agreed price remains unchanged throughout the project. Any additional features or requests outside the approved scope are quoted separately before work begins.

How long does it take to build a website with Sitematika?

A landing page typically takes about 3 weeks, while a corporate website usually takes from 1 month, depending on the project scope.

We discuss the estimated timeline during our initial call, and the final deadline is confirmed in the contract once the project specification has been approved. If anything affects the timeline during the project, we'll let you know in advance.

What does the website development process look like?

Our process consists of several clearly defined stages, and each one is approved by you before we move forward.

Discovery & Briefing
We start with an introductory call to learn about your business and project goals. Then we complete the project brief together, either during the call or in writing. Based on the brief, we prepare the technical specification and confirm the project timeline in the contract.

Content (if needed)
If you don't have website copy, we'll create it based on the project brief. If you already have content, we'll refine and use it.

Design
We create a wireframe, then a design concept, followed by the final UI design. Each stage includes your approval and one round of revisions.

Development
We build the website according to the approved design and present the completed version for your review.

Integrations & Testing
We configure all required integrations, thoroughly test the website, fix any issues, and deliver the finished website along with all necessary access credentials.

What is included in a turnkey website?

A turnkey website means you simply tell us about your business during the briefing, and we deliver a fully functional website.

You don't have to write the content, find a designer, deal with hosting, or populate the website yourself.

Our turnkey service includes:

  • Website structure
  • Copywriting
  • Custom design
  • Website development and content population
  • Basic SEO optimization
  • Technical launch and deployment

Do you help with website content?

Yes. We can handle the entire content creation process.

Our content specialist develops the website structure and writes the copy. Images can be generated using AI when necessary, although we always recommend using authentic photos of your business whenever possible.

If you already have content, we'll work with it. If not, we'll create everything from scratch based on your business, goals, and target audience. All copy is optimized for both SEO and user experience.

What if I'm not happy with the result?

Our workflow is divided into separate stages—content, design, and development—and each stage requires your approval before we continue. This means the final website evolves collaboratively rather than being revealed only at the end.

Revisions that fall within the agreed project scope are included in the price. If you request changes beyond the approved scope, we'll provide a separate estimate before proceeding.

Do you redesign existing websites?

Yes.

We begin with a free website audit to identify what should be preserved—such as search rankings, valuable content, and the existing structure—and what can be improved to achieve better results.

Do you offer SEO or paid advertising on Google and Meta?

Yes.
ebsite marketing is a separate service, and you don't need to have your website built by us to use it—we also work with websites developed by other agencies.

We start with a comprehensive audit, assessing your website's technical health, current search rankings, and competitive landscape. Based on the findings, we develop a tailored strategy with performance forecasts and regular reporting.

Book a website audit to discover growth opportunities before any work begins.

What's included in website maintenance?

Our website maintenance service covers both technical support and content updates.

Technical maintenance includes:

  • Software and system updates
  • Regular backups
  • Security monitoring
  • Website uptime monitoring
  • Bug fixes
  • Subscription and hosting payment management

Content support includes:

  • Adding and updating website content
  • Editing existing pages
  • Uploading banners, images, and new pages

The format depends on your needs. We offer both one-time support and ongoing monthly maintenance with a fixed number of support hours.

Monthly maintenance plans start from $100/month.

The scope of work and service terms are defined in the contract. You can learn more on our Website Maintenance page.

Can the website be expanded or updated after launch?

Absolutely.

We build websites with an easy-to-use content management system (CMS), allowing you to update text, images, pricing, news, products, and other content without the help of a developer.

For more advanced changes—such as adding new sections, custom functionality, or third-party integrations—you can simply contact your dedicated project manager, who will coordinate the work.

Do you maintain websites built by other agencies?

Yes.

Before taking over an existing website, we perform a technical audit to evaluate the quality of the code, security, performance, and any potential issues.

Based on the audit, we provide a clear action plan outlining what should be fixed immediately and what can be improved over time. From there, you can choose the support format that works best for you, whether it's one-time tasks or ongoing maintenance.

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